Rangers have announced an ‘exciting’ two-year partnership with Sportemon Go (SGO) [Rangers.co.uk].
The business was founded earlier this year by Australia-based father and son duo Ricky and Corey Jackson and they have become top-tier Official Club Partners.
As part of the deal, SGO will benefit from back of the shirt sponsor branding while they provide ‘significant commercial investment into Rangers’.
“This is another exciting commercial partnership for Rangers and one that aligns closely with our digital transformation strategy and ambitions in the emerging NFT (non-fungible token) space, which presents a compelling new revenue stream for the sports industry,” said Rangers Commercial and Marketing Director, James Bisgrove [Rangers.co.uk].
“We’re looking forward to working closely with the team at SGO to activate the partnership and ensure Rangers remains at the forefront of emerging opportunities in the Blockchain and NFT sectors.”
Ricky Jackson, who played Aussie rules football for Melbourne before moving into business, also expressed his delight at the deal, saying: “We are honoured to become partners of this great, historic club and look forward to making a contribution to the future success, as well as helping to celebrate the past.”
SGO entered into a partnership with Rangers’ Premiership rivals Hibernian last month [Hibernianfc.co.uk] and there’s a specific ‘Hibs fan token’ section on their website.
‘A Fan Token is a valued VIP Fandom membership in the form of a cryptocurrency,’ reads an explanation of the premise.
‘HIB$ Fan Token Holders could receive premium and priority access to a range of Hibernian FC Organisation specific Fandom membership perks, competitions, iGames and loyalty benefits.’
This is an interesting move from Rangers and if there is substantial investment coming from SGO, it’s possibly another feather in the cap of the prolific Bisgrove.
The former UEFA man has struck a host of deals since coming on board at Ibrox in 2019.
The Gers now have 15 official club partners as well as a number of associate partners and official suppliers.
In other news, a Rangers player has been spotted in training as he eyes a first-ever Premiership start at St Mirren.