More to £9.5m Rangers Hummel kit drama amid latest admin news
Photo by Mark Runnacles/Getty Images

More to £9.5m Rangers Hummel kit drama amid latest admin news

Rangers are being sued by Hummel kit providers Elite Sports to the tune of £9.5m but there is more than meets the eye as the company goes into administration.

Gers fans are sick and tired of the endless retail drama surrounding the club to this point and were delivered another headache during the week when news of the lawsuit broke.

Photo by Alex Livesey – Danehouse/Getty Images

Rangers used Hummel and Elite Sports between 2018 and 2019 and there has been major disputes regarding the post-Sports Direct deal ever since.

Back in February 2020, Rangers launched an action to recoup £3m from Elite Sports, which the Ibrox club claimed Elite them as per the agreement of the deal.

This was after a judge ordered Rangers to drop the Hummel/Elite Sports branding in July 2019 after ruling the club did not properly offer Sports Direct first option on the deal as per another agreement.

Since then, Rangers have signed a new kit deal with Castore and the most recent accounts suggest the Gers have forked out an astonishing £6m to finally rid the club Sports Direct and Mike Ashley.

So you can understand why fans are suitably perturbed by the notion that Rangers will need to fork out another £9.5m to Elite Sports, especially given the deal was signed since regime change.

Elite Sports enter administration amid Rangers Hummel suit

The official Hummel partners are claiming that Rangers breached their agreement with them and has instructed lawyers to take the Ibrox side to Edinburgh’s Court of Session, with the Gers forced to disclose sales data by an initial ruling.

But the situation is not all as it appears with it becoming clear only a day later that Elite Sports are entering administration.

The official Hummel brand partner made clear to the clubs it currently serves that it was entering administration with the likes of Premier League Southampton communicating this to fans.

This has resulted in the closure of their online shop for orders as well as their physical stores.

“The club was recently made aware of significant business and fulfilment challenges being experienced by our external third-party retail partner, Elite Sports Group, who manage the online and physical retail operation of a number of clubs, including ours,” reads a Southampton statement.

”We have been working with Elite Sports Group to fully understand what those challenges are and how we might minimise any disruption for our fans.

“However, following further developments today, we have taken the difficult decision to end our partnership with them.

“This decision allows us to proceed with our contingency plan, but will unfortunately result in the unavoidable closure of our online and physical stores for a short period of time.”

As a result those supporters who’ve placed online orders with debit cards may miss out and the entire thing has plenty at Ibrox questioning the situation.

We’ll have to wait and see but it appears that Elite Sports are rolling the dice in the courts as they look to recoup money from Rangers as they entre administration.

Meanwhile, a leading Ibrox star has been linked with a Serie A exit.