Speaking on talkSPORT, Castore co-founder Tom Beahon has made a price promise to Rangers fans whilst providing further details on plans for the 2020/21 retail range.
The Liverpool-based up and coming brand’s partnership with Rangers was officially announced on Sunday morning [Rangers.co.uk], with the deal set to be worth at least £25 million over five years.
While many of the early signs have been good, one potential area of concern for fans with Castore is the potentially high price of merchandise.
The brand boast of using the very best technology and materials to produce premium products but that ensures that much of their current sportswear range is extremely expensive.
Tom Beahon has moved to allay any fears today, though.
“We realise increasing the price of the core replica jersey was going to be a very emotive issue for fans, so that’s not something we want to do,” he said on talkSPORT. “That core jersey will remain in line with the price point it has been historically.”
“However, there is an opportunity, we believe, to expand that product offering, so for Rangers, we will be launching a ‘pro’ jersey, which will be the kit that the players themselves wear on the pitch stepping out at Ibrox on a Saturday afternoon, and that will be at a higher price point.
“Not all fans will want that kit, but we believe a significant portion of them will.
“Beyond that we think there’s a really interesting opportunity to expand the Rangers product range into lifestyle products, products that are more fashion-forward into more trend-driving products.”
This is a smart approach from Castore.
Supporters will be able to buy a replica jersey, as usual, for around £65, which although expensive, is just about par for the course in the modern game.
However, the option of purchasing the exact same shirts that are worn by players on a matchday will be extremely appealing for many in the fan base.
For those who can afford it, it’ll be a chance to take a step closer to being in a player’s shoes and there’s no doubt that many will stump up the cash even if it retails at double the price of a standard replica.
An extended lifestyle range will also no doubt be well received. When the Gers store opened at the St Enoch centre last year, supporters queued to get their hands on any kind of merchandise and expanding the range comes with little risk of failure.