Rangers have been named in the top 25 clubs in Europe for Youtube viewers in August – with bitter rivals Celtic failing to make the cut.
The Gers consistently do strong numbers on Youtube and L’Observatoire‘s rankings have the Gers sitting 23rd in Europe.
👏📲 Impressionnant ce 🔝25 des clubs de football en Europe classés par nombre de vues sur #YouTube en août 2019
🥇#FCBarcelona – 74,5 M
🥈#ManUtd – 30,1 M
🥉 #Liverpool – 22,6 M
13e #PSG – 6,64 M
19e #ASMonaco – 3,77 M pic.twitter.com/esGXPmHMRv
— Observatoire du Sport Business (@Obs_Sport_Biz) September 5, 2019
The Gers had over 2.23 million views on Youtube last month to put them ahead of Premier League side Everton and Turks Besiktas – although there’s a long way to go to crack the top ten.
As Rangers were racking up the views, Celtic could only muster 1.14million views on their official YouTube channel.
Rangers’ digital output has improved in recent months with the club putting out a host of interviews with players, staff and club legends – as well as match highlights.
While it’s hardly the sort of achievement that fans will celebrate, it is a positive step ad shows how strong the club’s “brand” is – both in and out of Scotland.
Having a strong digital presence is something that is becoming key for club’s today as they look to expand beyond their own traditional markets.
With millions of views every month, it can also provide another revenue source for clubs and, given the woeful TV money on offer in Scotland, help attract interest and potentially even investment from overseas.