Rangers have confirmed that the club has extended their partnership with Utilita for a fourth season, with their branding appearing Girls Academy shirt and on all kids retail kits, replacing 32Red, as well on the Women’s First Team back of shirt.
Utilita has been a club partner since 2016/17, appearing on the back of the first-team shirt but will this year be replaced there by The Energy Check.
Rangers commercial and marketing director James Bisgrove praised the deal as he thanked Utilita for their renewed investment which will see kids kits have a distinct look at launch for the first time.
“We would like to thank Utilita for their long-standing commitment and continued investment in Rangers,” Bisgrove told Rangers TV.
“Next season will be their 4th as an Official Club Partner and we’re delighted the partnership will now focus activations on our younger fans and players through an investment into the Girls Academy, Junior Gers membership, and a selection of kids retail Rangers products.”
This season’s kits have yet to be released but should come soon after Steven Gerrard’s side were pictured in the Castore training kit for the first time when they returned to training.
The club has announced several new partners in recent weeks as Bisgrove continues to build on the work done to update the brand and attract new investment.