Rangers star Ianis Hagi has launched a new marketing campaign with global soft drinks giant Pepsi in his home country of Romania.
The Ibrox playmaker is regularly at the centre of marketing campaigns in the European country and once again faces up the sports brand after working with the likes of Lionel Messi previously.
Pepsi are one of the most recognisable global soft drink brands with Forbes valuing the company at a whopping $18.2bn (£14.4bn).
It shows the remarkable reach of Ianis Hagi in his homeland – Romania is a country just over 19 million people – and the pull he has there.
The son of legendary Romanian star Gheorghe, it’s no surprise Ianis Hagi continues to be selected to be the face of the likes of Pepsi.
This campaign also follows the recent launch of another advertising campaign for potato chip/crisp giant Lays, launched earlier in the month.
Ianis Hagi launches Pepsi ad ahead of Rangers return
Currently sidelined with a potentially season-ending cruciate ligament injury, at least the Rangers star is keeping himself busy as he recovers off the pitch.
But Ianis Hagi himself is actually recovering on the pitch much faster than anticipated and despite early suggestions it could be September before he returns, the prognosis is more positive.
So much so in fact, that the player’s father claims he has his eyes set on the Europa League Final.
“After eliminating Dortmund, Rangers have a very good chance. I see the same run as we had with Galatasaray,” said Gheorghe [Sport Arena].
“It’s the fourth year since Gerrard has built a very good, winning team that has never lost in the league. After that, in Europe the wins didn’t come, but now I see that this year they have continuity and very good results.
“If they got past Dortmund, they have the ability to play in the final. Ianis told me that he will play the Final. There are still two strong teams, Barcelona and Lyon, who are on the other side.”