Rangers’ former partners Hummel have added another Scottish club to their stable after splitting with the Ibrox club – Championship side Ayr United.
Rangers and Hummel parted ways as a result of the row with Elite Sports over non-payment of royalties to the club and the Danish firm have moved to agree deals with Ayr and their rivals Kilmarnock.
— Ayr United (@AyrUnitedFC) March 24, 2020
Ayr unveiled their first Hummel kit, which will be worn next season, and it’s the same template as used by Rangers in the summer of 2018 for training gear.
“After many years of using Adidas kit we decided the time was right to change,” Ayr said in a statement announcing the “record” deal.
“We explored many options and the quality of the Hummel product and their desire to work with Ayr United made the decision for us.
“We have therefore signed multi-year record deal which will include at least one completely Bespoke strip per season from the Hummel design team. Our partnership with Bitcoin SV also continues for next season and we are hugely appreciative of their support.”
Rangers dropped the Hummel branding from the club’s training centre in Milngavie after it had been renamed as part of the £10m deal agreed in 2018 with the Danes.
After £2.8million failed to be paid to the Gers though, they raised legal action and severed their ties with Hummel and Elite.