Everton have announced a ‘club-record’ new kit deal with Rangers’ current shirt manufacturers Hummel [Evertonfc.com].
In a statement released by the Toffees on Wednesday afternoon, they confirm that a three-year contract has been signed, with the Danish brand assuming responsibility for kitting out the Men’s, Women’s and Academy squads from next season.
We have agreed a Club-record technical partnership with iconic sportswear brand hummel! 🔵
— Everton (@Everton) May 20, 2020
It marks the end of a long-term relationship between the Premier League club and Umbro.
“This announcement marks the start of an exciting new commercial relationship as we welcome hummel to Everton,” said Everton’s chief executive Denise Barrett-Baxendale, as quoted by Evertonfc.com.
“It is really important that we drive maximum value from our commercial deals and this is a Club-record deal for a technical partnership for Everton. It is also important we work with brands that share our ambition and we have all been impressed with hummel’s originality, commitment to quality and vision to challenge expectations.
“We look forward to working with them to deliver our players and supporters an exciting range of products over the coming years.”
Hummel manufactured the Rangers kits for the last two seasons as part of what was initially intended to be a three-year partnership.
However, while for the most part, the kits were popular with supporters, the business relationship broke down in early 2020.
Hummel branding was stripped from the Rangers training ground as part of the dispute and the club have since struck a deal with Castore, who will take over all kit and retail operations from next season.