A week on from Rangers massive 1-0 win and performance against Celtic, the club have outdone our rivals again. This time by way of YouTube views for 2018 in research conducted by Deportes&Finanzas.
The Rangers media team have been putting the work in to provide fans with content from in and around the club. And it’s clearly paying off.
In the year of 2018, the Rangers YouTube channel pulled in an unbelievable 11.9m views. It’s no wonder. Rangers have restructured on and off the field and we’re in a better place than we’ve been for years.
💻 SOCIAL-MEDIA | 🏴⚽ Best scottish football clubs ranked by total views on youtube during 2018! (january,1 to december, 31)
— Deportes&Finanzas® (@DeporFinanzas) January 4, 2019
Rangers TV is obviously in its infancy, but the importance of club media for reaching a global audience can’t be understated. All of Europe’s top clubs have top media teams, and it’s great to see Rangers’ be so effective here.
Signing Stevie G as manager obviously helped too.
Celtic only raked in 4.63m views in 2018, around 2.5 times less than the Ibrox side. It is testament to the priority the football club puts on getting the Rangers brand out there and the quality of the content the team are producing.
At one point this season, Rangers were the 16th highest in Europe for YouTube views.
One of the top highlights of the year was that behind the scenes look at the day Steven Gerrard was announced to the media.
The latest piece released by the media team was a recap on last week’s derby match. Check it out below.