Rangers brand to be pushed to audience of 1bn+ as club sign ambitious partnership
Photo by Anshuman Poyrekar/Hindustan Times via Getty Images

Rangers sign “strategic” partnership with All India Football Federation

Rangers have signed a “strategic” partnership with the All India Football Federation as the Ibrox club targets greater in-roads into football in the populous sub-continent.

The Gers already have a partnership with Indian Super League club Bengaluru FC and will now team up with the governing body of Indian football.

The Light Blues also hold the SPFL TV rights in the 1bn+ population country so it’s clearly a region that the club are investing in and hoping to make moves in.

A member of FIFA and the Asian Football Confederation, the All India Football Federation covers everything from the men and women’s Indian National team to the the Indian Super League and everything in between.

Rangers claim the deal will allow them to “further grow their footprint and commercial ventures in India”.

As part of the move, Rangers will deliver a wide range of programmes to Indian coaches which will help them in various areas including talent identification, scouting and analysis.

The upside to this is that should any major talents be unearthed in the region Rangers already have feet on the ground.

A group of All Indian Football Federation coaches will also be making the trip to Glasgow to see Rangers’ facilities first hand and see the inner workings of an elite football club.

Rangers take yet another step into the India football market

Rangers commercial and marketing director James Bisgrove had this to say about the club’s latest foray into India:

“The partnership with the AIFF, alongside our strong cooporation with Bengaluru FC, will provide a renewed focus to our activities in India, which is an integral pillar of the club’s international strategy,” said Bisgrove [Rangers].

“Indian football continues on a rapid growth trajectory and we’re excited by the potential commercial opportunities that are emerging.

Photo by Christof Koepsel/Bongarts/Getty Images

“The first Rangers Supporters’ Club was recently formed in India and, as the restrictions of the pandemic are removed, we’re looking forward to expanding Rangers’ presence in the market.

“We’re incredibly excited and proud that Rangers can play a role in the continued growth and development of Indian football alongside our partners in the region.”

Meanwhile, a Rangers-linked forward has namedropped the Ibrox club amid links to Glasgow this summer.

LOGIN to Comment
LOGIN to Comment