Rangers have confirmed a new commercial partnership with Fridays in a financial boost for the club [Rangers.co.uk].
The global restaurant chain TGI Fridays was founded in New York in 1965 and currently operates as ‘Fridays’ in the UK. They have come on board as Official Partners on a two-year deal.
The agreement will include branding at Ibrox and matchday experiences, but they are particularly keen to work alongside the club to promote women’s football, and their logo will appear on the back of the Rangers Women’s team’s shirt.
“We are delighted to announce this new Official Partnership with Fridays, ahead of an exciting 2021/22 season for Rangers,” said Gers commercial and marketing director James Bisgrove [Rangers.co.uk].
“Fridays are a globally recognised brand with a strong and rich heritage, which makes them an excellent fit for Rangers’ growing commercial partnership family.
“We recognised the passion and commitment held by Fridays towards the women’s game right from the outset of our discussions and feel confident this partnership will allow us to work together to continue to increase awareness of women and girls’ football.”
Fridays’ chief marketing officer Dan Staples also expressed his delight at the deal, labelling Rangers “one of the most recognisable teams in world football.”
Remarkably, Bisgrove has done it again, helping to bring another high-profile partner on board and securing another cash injection for the Light Blues in the process.
Recently, the former UEFA employee asserted that the number of club partnerships had trebled under his watch and that was before this new deal and the confirmation of Forrest Precision Engineering as an associate partner earlier this week.
Rangers already have 16 Official Partners listed on the club’s website including Castore, SEKO and BioWaveGo, and Fridays’ logo will likely be added in the coming days.
Perhaps Bisgrove’s good work could help the club to splash out on a multi-million-pound reported transfer target before the end of the summer window.