Rangers could lose key sponsor as part of voluntary crackdown
Photo by Ewan Bootman/NurPhoto via Getty Images

Rangers could lose key sponsor as part of voluntary crackdown

Rangers could be set to lose a key sponsorship deal after it was reported that bookmakers are considering a voluntary ban on advertising in football.

According to the BBC, a parliamentary committee was told that “bookmakers are ‘considering’ a voluntary ban on football shirt sponsorship and pitchside advertising.”

32Red’s logo taking up a prime position on the Rangers jersey (Photo by Ewan Bootman/NurPhoto via Getty Images)

Rangers’ current deal with shirt sponsor 32Red runs until the end of next season, but it looks as though it likely won’t be extended beyond that.

“We are certainly looking at the whole issue of sponsorship,” Brigid Simmonds, chair of the Betting and Gaming Council (BGC), told the House of Lords’ Gambling Industry Committee

“I think, as one of us said earlier, there are good messages. All the sponsorship that goes with clubs is about putting responsible messages on shirts as well as the name.”

32Red’s partnership has also benefit good causes, such as the ‘Big Sleep Out’ which helped fundraise for Glasgow’s homeless, with the first £10 of sponsorship provided by them for every participant in the events held at Ibrox.

Some countries already have certain restrictions in place for gambling ads (Photo by Foto Olimpik/NurPhoto via Getty Images)

It is unclear how much the deal with the gambling company is worth to Rangers, or how much has been made by the club since 2014 when they first teamed up.

There are serious questions to be asked about the role of gambling advertising in football and, after the introduction of a ban on ‘whistle-to-whistle’ advertising, it seems likely that ending shirt and competition sponsorship by bookmakers will be the logical step.

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