Rangers have announced a two-year partnership with Swiss energy drink brand Eighty-One Powerdrink [Rangers.co.uk].
The club broke the news via their website and social media channels on Saturday morning, with Cedric Itten and Calvin Bassey posing for photographs with two representatives from the European company.
🆕 #RangersFC is delighted to announce Eighty One Power Drink as its new Official Energy Drink Partner.
— Rangers Football Club (@RangersFC) October 3, 2020
It’s asserted that once fans are allowed back to Ibrox, they will be able to purchase Eighty-One products from kiosks at the stadium, while the company’s logo will be displayed around the ground during domestic and Europa League fixtures.
The press release describes Eighty-One as an ‘exciting new brand’ which will soon enter both the UK and the ‘wider global market.’
“Eighty-One Power Drink is an exciting new brand we believe to be an excellent fit for the club,” Rangers commercial and marketing director, James Bisgrove, told Rangers.co.uk. “We share drive, a commitment to innovation in competitive markets and a vision for international growth.”
“The partnership will also further grow our popularity in Switzerland, where the club has enjoyed more recent support thanks to the signing of national team striker Cedric Itten.”
Eighty-One founder, Pit Heeb, said he was “incredibly excited” to launch the partnership and that his company would be looking to “engage Rangers fans” across the current season.
Rangers announce partnership with Eighty-One Powerdrink – Verdict
Rangers have sealed many new partnership’s since James Bisgrove’s appointment as commercial and marketing director and the announcements don’t look like stopping any time soon.
A fortnight ago, the club launched a collaboration with world-leading golf brand, Titleist, while last weekend, an existing deal with Save On Life Insurance was extended and 5 Stars Ltd was announced as the club’s official Rangers Legends events supplier.
Bisgrove is clearly working hard to bring in money from a variety of sources and energy drink companies are often looking for high-profile sports clubs to team up with.
It sounds as though supporters will be hearing plenty more from Eighty-One over the next few months, but with the fan shutout continuing, it’s unlikely anyone will be purchasing one of their products from a kiosk at Ibrox for some time yet.