Rangers announce new partnership aimed at improving Ibrox experience for fans
Photo credit should read Ian MacNicol,Ian MacNicol/AFP via Getty Images

Rangers announce new partnership aimed at improving Ibrox experience for fans

Rangers have announced a new commercial partnership with Levy to improve the matchday catering at Ibrox for the new season.

After splitting with previous providers, Elior, Rangers have teamed up with Levy who provide catering and hospitality at a number of top venues including the Hydro, Stamford Bridge, Tottenham Hotspur Stadium, Villa Park, and The O2 Arena London.

Jon Davies, Managing Director, Levy UK, said: “We’re thrilled to partner with Rangers F.C. and to provide catering services at one of the largest sporting stadiums in Scotland. Compass Scotland already has strong roots in Glasgow, and we’re confident we’ll wow supporters and other guests at Ibrox as we deliver our award-winning expertise from across Scotland and the rest of the UK.

“With a focus on improving the guest experience, enhancing local, sustainable and plant-forward options, and creating local employment opportunities, we’re excited about this partnership and can’t wait to get started.”

James Bisgrove, Commercial & Marketing Director, Rangers F.C., said: “Following an extremely competitive tender process, the innovative proposal and commercial offer from Levy stood out as a strong fit for Rangers Football Club and our supporters.

“We recognise Levy’s impressive global credentials, including at other top-tier UK football stadiums and venues such as Stamford Bridge, Tottenham Hotspur Stadium, Villa Park, Aviva Stadium, and OVO Hydro here in Glasgow.

“The Rangers board is excited by the potential of this new partnership with Levy and the innovation they will undoubtedly bring to the catering offering both on match days and non-match days at Ibrox Stadium. The commercial opportunity for the club is vast given the innovative profit share model we have agreed, with the majority of profits being retained by Rangers.”

Levy will introduce upgraded, innovative technology including digital screens and other frictionless technologies to maximise the fan experience, engagement, and to evolve the gameday experience across all levels as well as committing to focus on using sustainable, local Scottish produce ‘in line with the company’s journey to net-zero’.

Rangers fans can look forward to improved catering next season

While football is never going to be renowned for its cuisine, some of the offerings at Ibrox over the years have been scandalous.

Brick-hard pies, half-cooked burgers and juice with the same consistency of cough syrup are regularly handed to bemused punters inside the gound.

Hopefully, there can be big changes quickly and fans can start getting some decent food inside the ground.

In other news, Rangers confirm two more pre-season friendlies as West Ham head for Ibrox

LOGIN to Comment
LOGIN to Comment