Rangers and Castore have pocketed over £1million in sales from next season’s Orange third kit, according to a report, as the club cash in on reaching the Europa League final.
According to the Daily Record, the club have sold over 20,000 of the new kit since it was launched earlier this week and proved to be hugely popular with fans.
Demand at the club shop at Ibrox has been incredible and the Light Blues and retail partners Castore look set to make a hefty profit.
“There has been a huge surge in the sale of Rangers merchandise ahead of the Europa League final,” a source quoted by the Daily Record said.
“The launch of the new third kit has been a massive success.
“More than 20,000 tops have been sold between the store at Ibrox, other outlets and online.
“There’s never been such interest in a new third strip in the first couple of days of it being released.”
With Rangers having already banked millions from this season’s European campaign and ‘record breaking’ kit sales, there should be a healthy transfer fund for the manager in the summer.
Although some will argue the timing of the release of the Third kit was a cynical cash grab – it worked.
Rangers and Castore need to make sure they capitalise on Europa League success
Whether Rangers win the Europa League or not, there’s been a substantial financial boost from the club’s run to the final.
Whatever happens in Seville, the Ibrox hierarchy must make sure it isn’t an opportunity missed – like in 2008.
Castore aren’t usually shy in punting their stuff whenever they can so, the Light Blues likely won’t have an unwilling partner to deal with.
With, at least, two more kit launches to come this summer, there’s a huge open goal for Rangers and Castore.