Speaking to the Daily Mail, Castore co-founder Tom Beahon has addressed the role played by Rangers manager Steven Gerrard in the club’s new kit deal.
The Liverpool-based company have struck a deal to become the Gers’ retail supplier from the start of next season in what is their first foray into professional football.
🆕 #RangersFC is delighted to announce Castore, the fastest growing premium British sportswear brand, as its official kit and retail partner from the 2020-21 football season.#BetterNeverStops | #ANewEra
— Rangers Football Club (@RangersFC) May 17, 2020
Andy Murray is a shareholder in the brand, while there has been some speculation on social media that Steven Gerrard, may have had a role in the deal.
It seems there was no prior connection between the current Rangers boss and Castore but that the presence of a Liverpool legend at Ibrox is an added bonus for the founders.
“We didn’t know Steven at all,” Tom Beahon told the Daily Mail. “His involvement was obviously huge for us. But the driver for us wanting to work with Rangers came from the size of the fanbase and the passion we saw there.”
“It’s a cliché rolled out for so many clubs, but it’s completely true to say that Rangers fans have stuck with the club through far more than most clubs have been through in recent years. And secondly, the fact the club has strong ambitions at every level to win trophies.
“The fact Steven Gerrard – probably the most famous sporting icon to come out of our city – is currently manager, is just the icing on the cake for us.”
There are lots of positive noises coming out of Ibrox about this newly agreed partnership, which commercial director James Bisgrove believes could go on to become the most valuable in Scottish sport [Rangers Football Club YouTube].
From Castore’s perspective, while Steven Gerrard didn’t play an active role in the discussions, the fact that the Gers boss will be wearing their products next season and perhaps beyond is a massive boost for the brand.
As a world-famous figure in his own right, the ex-Liverpool star’s endorsement may bring Castore attention in nations even the Rangers brand can’t reach.
Having said that, with the Beahon brothers said to be eyeing up deals with clubs in the Premier League, La Liga and Serie A, the brand could soon become a household name.